Digital marketing has transformed the way businesses operate in the 21st century. With a plethora of tools at our disposal, it’s easier than ever to reach out to our target audience, generate leads, and drive sales. However, with so many businesses competing for the same audience, it’s becoming increasingly challenging to stand out in the digital space. Branded traffic is the way through this difficulty once and for all.
Branded traffic refers to the number of visitors who arrive on your website through a branded search. In other words, they are searching for your brand specifically, rather than generic keywords. This is an essential aspect of digital marketing, and in this blog post, we’ll explore why.
Increases Brand Visibility
One of the most significant benefits is that it increases brand visibility. When people search for your brand name, it’s a clear indication that they are aware of your business and are interested in learning more about it. The more people search for your brand name, the more visible your business becomes, which can lead to more leads and sales.
For instance, if a person searches for “Nike,” they are most likely looking for information about the brand or its products. If they land on the Nike website, they are likely to browse through the various products and make a purchase. However, if they land on a competitor’s website, they might end up purchasing from them instead. Thus, it’s critical in increasing brand visibility and driving sales.
Branded Traffic Increases Credibility
Another significant benefit of this traffic is that it increases credibility. When people search for your brand name, it’s a clear indication that they trust your brand and are interested in your products or services. This trust can go a long way in building your brand’s credibility and reputation.
For instance, if a person searches for “Apple,” they are likely to land on the official Apple website. The fact that they are landing on the official website of the brand can instill trust and credibility in the minds of the visitors.
Traffic with your brand entrenched can also increase engagement with your target audience. When people search for your brand name, they are likely to be more engaged with your content and are interested in learning more about your brand. This presents an excellent opportunity to engage with your target audience and build a relationship with them.
For instance, if a person searches for “Starbucks,” they are likely to land on the official Starbucks website. The website can provide information about the brand, its products, and its values. This information can be used to engage with the audience and build a relationship with them.
Branded Traffic Increases ROI
Another significant benefit is that it can increase your return on investment (ROI). Branded traffic is more likely to convert into leads and sales compared to non-branded traffic. This is because people who search for your brand name are already aware of your brand and are interested in your products or services. Thus, the conversion rate is higher compared to non-branded traffic.
For instance, if a person searches for “Samsung Galaxy S21,” they are likely to land on the Samsung website. They might browse through the various products and end up making a purchase. This can result in a higher ROI for Samsung compared to other businesses that are trying to sell similar products.
Get In Touch With the Branded Traffic Experts at ASPF Solutions For the Help You Need
In conclusion, this style of traffic is a critical aspect of digital marketing that should not be overlooked. It can increase brand visibility, credibility, engagement, and ROI. Thus, businesses should focus on building their brand and increasing branded traffic. This can be done through various digital marketing techniques such as search engine optimization (SEO), content marketing, social media marketing, and paid advertising. By focusing on the brand, businesses can stand out in the digital space and drive more leads and sales.
Give us a call at (646) 736-7735 directly to have a conversation about the quality of your traffic and leads and we’ll be happy to go through the process hand and hand with you to ensure your marketing is done right the first time! Contact us today.